Cristina González is a political strategist, organizer, and rabble-rouser. She stumbled into politics in 2013 after walking away from a career in television production, volunteering for then-candidate Bill de Blasio. Knocking on doors in Harlem public housing, and later working in the Mayor’s Office, taught her that if government can impoverish, segregate, and malign, it can also provide, uplift, and unite.

She went on to help elect leaders who share that vision, including New York Public Advocate Jumaane Williams, Assembly Member Jessica González-Rojas, City Council candidates Amanda Farías and Rodrigo Camarena, Janos Marton for Manhattan District Attorney, and Zephyr Teachout for Attorney General—where she met Adwell co-founder Cayce McCabe.

Cristina grew up in a Puerto Rican household in Central New York, where politics was strictly off-limits. Even she was surprised when it became her life’s work. In 2021, she merged her campaign experience with her media background, producing political ads. While her years in politics inform her work, she believes it’s her lived experience—as a Latina raised by a single mom, as someone evicted, as a person failed by broken systems—that makes her a powerful communicator and storyteller.

A top priority in her work is making ads for Latinos that are as creative, thoughtful, and effective as those aimed at any other demographic. Ask if we should be talking more to Latinos, and she’ll happily show you a powerpoint on why the answer is absolutely yes.

Cristina lives on Staten Island with her partner, dog and two cats, and enjoys cooking, gardening, boxing, and causing trouble.